Research Design and Execution

We elevate the essence of informed decision making through research design and execution. Our approach merges scientific rigor with best practice strategies, tailoring research design and implementation methodologies that meet the objectives of our government clients.

Our flexible, collaborative approach informs creative decisions and outcomes. From data collection to in-depth analysis, we transform information into actionable intelligence, empowering your organization to navigate decisions with confidence.

Our researchers specialize in designing and customizing methodologies that align with the unique needs and objectives of our clients.

We are dedicated to collecting and analyzing comprehensive, insightful data using a combination of primary and secondary methods. This includes reviewing publicly available data and source materials, conducting in-depth interviews, moderating focus groups, and building surveys.

We collaborate closely with clients and internal teams to ensure that our research meets expectations and informs effective solutions.

Research Model

Our researchers follow the Research, Planning, Implementation, Evaluation (RPIE) model which provides a consistent structure to develop, implement and evaluate deliverables; improve collaboration with internal and external parties; and evolve communications, programmatic and operational solutions and services.

Our research can help you:

Identify relevant metrics and key performance indicators to monitor and evaluate performance.
Uncover operational bottlenecks, gaps, inefficiencies and areas of waste.
Assess strengths and weaknesses of changing and incorporating technologies.
Review potential risks and develop plans that effectively respond to unexpected challenges.
Discover best practices, innovative solutions and competitive strategies.
Standardize and streamline communications, operations and processes.
Elevate your presence or message and engage with audiences at every touchpoint.
Deliver accurate, impactful content that stands out, educates and resonates with audiences.
Develop persuasive campaigns, programs and policies that motivate users and prompt action.

Approach

We work closely with clients and other Aptive teams to tailor research design and implementation to meet the needs and objectives of our government clients. We excel at asking critical questions and finding actionable solutions. Our flexible, collaborative approach informs creative decisions and outcomes.

Methodology

We use a range of primary and secondary methods and tools (e.g., interviews, focus groups, surveys, content and thematic analysis, data collection and analysis software) to uncover trends, patterns, challenges and opportunities.